OSIM’s Share Price in Free Fall Mode
It had been a year since I wrote an article on the performance of OSIM, Singapore leading massage chair maker cum lifestyle company. Last weekend, as part of my stock review, I was shocked to find that there was a massive meltdown in OSIM’s share price. Granted that I have not been monitoring the local stock market trend for quite some time, OSIM’s free fall merits some attention.
Firstly, in my previous post, I predicted that OSIM’s share prices would reach $3.30 in end December 2014 based on the historical EPS and PE ratios. Instead, the company missed market expectations and profits fell more than 50% to $14 million in the first quarter ended March 31. The market took the cue and reacted immediately. The share price subsequently dropped to $1.61 as of 3rd July 2015, way off the $3.30 target price I had predicted.
The disappointing 1st Quarter performance could be attributed to the lack of new OSIM product launches. OSIM’s new massage chair, uMagic, was launched in April, so the 2nd Quarter would probably see an improvement in sales. The company also reiterated its strategy to pursue growth through new product developments, such as uInfinity Luxe, uDiva, uHip, uSqueez Air, uTrek and uShape Music.











