SPH in panic mode and invested $30 million in CoSine Holdings Pte Ltd
In October 2014, when SPH announced a decline of 6.8% in advertising revenues from newspaper and magazine, it was a sign of things to come. After all, the media giant derived the bulk of its income from advertisements and with the proliferation of cheaper and more effective online marketing platforms, they are beginning to feel the heat. In fact, social media and online blogs like SG Wealth Builder are giving SPH a run for their money. This is because with online blogs and websites, clients can market their products and services to the international market. In today’s context, the motivation for companies to advertise in Singapore newspapers and magazines is becoming less appealing due to the limited market reach.
Indeed, SPH might have seen this coming many years ago when it invested $18 million in ShareInvestor Holding Pte Ltd. Given the high internet penetration rate in Singapore, it made sense for SPH to make its foray into the digital media and establish revenue from its online media arm. Other notable online investments by SPH included Sgcarmart (bought for $60 million in 2013) and Hardwarezone ($7.1 million in 2006). Apart from these mega acquisitions, SPH had been relatively slow in acquiring new online start-ups.