SingTel knocked the wind out of Starhub
Should Starhub investors run for their lives? The month of November had been a dreadful one for Singapore’s number two telecommunication player as its major shareholder, DBS, sold off 900,000 shares, then followed by the shock announcement of CEO Tan Tong Hai who will step down in May 2018. The bad news came swiftly after the announcement of the poor 3Q17 financial results. On the other hand, arch rival SingTel announced a set of smashing good financial results after the divestment of NetLink Trust.
Starhub in crisis?
The announcement of the departure of Tan Tong Hai was indeed surprising, coming at a time when the industry is undergoing a major shake-up. The disruptions caused by technology has led to challenging operating environment faced by all players as many consumers used applications to access overseas calls and short messages. The trend has led to declining revenue from mobile and fixed lines. In the past, IDD call charges and SMS had been cash cows for the telco players. Now, consumers typically use applications to bypass such services.
For Starhub, the decline started many years ago when it lost the monopoly of Pay TV coverage of English Premier League to SingTel in 2009. That was a real turning point and SingTel had really knocked the wind out of Starhub.
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