Sleep-walking to investment losses

Recently, one of my friends had a massive paper loss made on one of the local stocks. Apparently, the stock had risen substantially within the past one year but he got greedy and decided to hold on to it. Eventually, the stock had its run and plummeted to a new low. Unable to cash out, my friend has become a “long term investor”. I have seen far too many investors making the classic mistake of not setting a stop-loss or gain level. As a result, they always sell off a winning stock too early or hold on to a losing stock for far too long. To mitigate this, investors should always monitor their stock investment. Below is a press-release from Call Levels, a free alert system meant for financial tracking.

Call Levels, a real-time financial monitoring and alert service designed to help traders monitor financial assets price movements easily on mobile, today announced that it has closed its pre-series A led by 500 Startups. The fintech startup also raised capital from a consortium of angel investors who are veterans in financial markets and tech industry, such as Timothy Teo (ex-GIC and JP Morgan), Gracelyn Ho (ex-Morgan Stanley) and Koh Boon Hwee. The combined investment from all the investors amount is about USD500K.

Call Levels recorded strong traction and usage especially in light of current volatile markets. Almost 10,000 Call Levels were created over the past 30 days with day-on-day growth of 21% and week-on-week growth of 35%. By focusing on its core feature – reliable, real-time price alerts, Call Levels have garnered the support of professional traders, as they rely on the app to constantly monitor the prices and gain an edge in the financial markets.

“I tested Call Levels against my Bloomberg Professional and found that it was much easier to create and faster to notify” says New York based Hedge Fund Manager, who is one of Call Levels’ early adopters.

Call Levels’ extremely simple and user friendly interface on mobile has helped penetrate the longer tail of investors, including the older generation. This was what spurred veterans like Timothy Teo, who spent 40 years in financial markets across JP Morgan and GIC to invest in a product he and his peers will use.

With the mobile app already available for free in iOS, Android and Apple Watch, co-founders, Daniel Chia and Cynthia Siantar want to aggressively expand out of Singapore. New funds will be used to acquire users and hire additional talents for the team. “We intend to grow our penetration in other key financial markets such as New York, London and Hong Kong in the next few months” says Daniel.

Indeed, “It’s simple and it works. This is why so many people use it. But the data they’re collecting is incredibly valuable when you think about it.” says Khailee Ng of 500 Startups who will be working closely with the co-founders to reach the milestones.

Call Levels has also secured a major partnership with a financial institution in Singapore and more details will be announced next year.

About Call Levels

Call Levels equalizes the playing field for everyone in the financial markets.

We automate the #1 most requested Client-to-Sales service in the financial markets: “Call Me When Price Reaches This Level”.

Also known as the real-time financial monitoring and notification service, completely built and optimized for the mobile cloud. Call Levels helps anyone interested in the financial markets monitor the price movements of their stocks, commodities, forex and indices by providing free, reliable, price alerts in a simple mobile app. In addition, users can share their Call Levels with peers so that everyone can keep track and get alerted together.

The free-to-download Call Levels app is available for Apple iOS devices on the iTunes Store and Android devices on the Google Play Store. For more information, you can visit their website at

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