I have not been blogging for quite some time. This is because last month I became a first-time dad and I was really busy with my day-time job. To manage time, I engaged a confinement nanny to look after both my wife and my little bundle of joy during this challenging period. The experience also gave me the business idea of setting up a confinement nanny agency.
During our research on confinement nanny agencies in Singapore, me and wife realised that there are not many established ones around, notably only a few. Eventually we settled for PEM which claimed to be the largest confinement nanny agency in Singapore.
The first nanny lasted for one week and left because she claimed her grandmother passed away and she needed to go back to Malaysia. The replacement nanny who stayed throughout the confinement period was old and slow.
We were not satisfied with the services of PEM but held on to their services because we felt it was a hassle to keep changing nannies during this short period of one month. Somehow we also felt that the services rendered wasn’t value for money.
During the contractual discussion, we stated that the nanny was expected to perform basic household chores, cooked for me and my wife and also take care of the baby. However, the replacement nanny ended up spending more time in the kitchen and less time looking after the baby. Below is a break-down of the cost:
1) S$700 to the confinement agency
2) S$1300 to the confinement nanny
3) S$300 worth of herbs for my wife
4) S$140 to CPF for the foreign helper levy
Looking at the amount of money I spent, confinement nanny services is definitely a lucrative and in-demand business in Singapore. There are not many such agencies around and most of them source their nannies from Malaysia. If you are looking for feasible business idea, this can be a potential business to invest in.
The risk is failing is there but it can be mitigated with careful planning and market research. For this business idea to take off, it is not necessary to have personal experience of being a confinement nanny (although it would be a bonus to have). What matters more is to have a feasible system, training, supplier network and stand operating procedures.
Read my other articles on business idea:
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