Cathay Pacific share price in death spiral
Not even the lure of 500,000 free air tickets to Hong Kong could revive the ailing Cathay Pacific share price. The counter continued to be in sluggish form after the announcement by Hong Kong government. Year-to-date, Cathay Pacific share price fell by 6.89%.
The unprecedented disruption caused by COVID-19 to air travel will be remembered by many for generations. For Cathay Pacific, the past three years had been nothing short of a prolonged terrifying nightmare due to the travel restrictions and strict quarantine requirements for Hong Kong-based aircrew. No doubt about it, these measures inflicted substantial impact on Cathay Pacific’s business. Whilst most countries had reopened in 2022, Hong Kong closely followed China’s zero COVID policy, at a hefty price to the economy of Hong Kong.
Then, on 14 December 2022, the Asian financial hub stunned the world with the announcement of the lifting of all COVID-19 restrictions on travellers. Surely, the worst must be over for Hong Kong. Could this herald the bottom of Cathay Pacific share price?
According to IATA, the airline industry had been the most profitable for decades in the period from 2010 to 2019. Cumulatively, the combined profits of the airlines amounted to a staggering US$220 billion.
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