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Since young, I always thought that there must be a scientific approach towards investing. I don’t believe that intelligence play a part when it comes to investing because I have seen many smart professionals lost their hard earned money in the stock markets. I have also seen not-so-educated friends making huge piles of money from their investments. So the perennial question: is investing a form of art or science?
While we cannot change the external environment, we can certainly control our own thoughts and actions. Many people mistakenly thought that the market is our greatest enemy. Actually they are wrong. The greatest enemy is yourself. Your decisions, thought processes, actions and personal experiences shape your investment destiny. To truly succeed in investing, we must know our own self and do self-assessments. Otherwise, it will be very hard to change the way you think in order to change the way you invest.
 Wealth

As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it’s usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.

  • Uses neuroscience to explain how successful investors think different
  • Written by an experienced investment advisor who works at one of Australia’s premier retail brokers
  • Explains investing using real-world stories about investors from an advisor’s perspective

When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

Wai-Yee Chen, CPA, MAppFin, is an investment adviser and professional portfolio manager who specializes in the use of options in growing, protecting, and income-enhancing investment portfolios of her high-net-worth clients.
Wai-Yee’s more than seventeen years’ experience in trading and advising clients in mostly equities and derivatives gives her a unique perspective into how investors’ own personality, psychology, and behavioral traits affect their investing style and returns. Her market insights and investment ideas are regularly sought after by investment magazines, journals, and TV channels CNBC and Sky Business, and she is a coach to fellow advisers and investors.
Wai-Yee’s skillfulness in drawing on the sensitivities of neuroscience, psychology, and philosophy of investing, combined with her knowledge of the fast and dynamic worlds of derivatives and stocks, makes her both a swift and considered investor/adviser.

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