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StarHub share price plunged to 13 year low

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On 21 June 2018, StarHub share price plunged to a 13 year low. Trading at $1.64, this popular stock is a shadow of its former self. Even during the dark days of the Great Financial Crisis in 2009, StarHub share price had never dipped to such abysmal level.

Certainly, nobody could have predicted Starhub share price would suffer from such a devastating run. When it comes to technology disruptions, it is always a wild card. In the good old days, StarHub can bank on SMS, IDD and Pay TV for growth. But the advent of technology has significantly eroded margins from these former cash cows for telco players.

StarHub’s recent payment row with American entertainment giant, Discovery Channel, also casts a dark shadow over Pay TV business outlook amid stiff competition from video streaming players like NetFlix.

For those who bought StarHub shares at $4.20 in 2015, they would be staring at massive paper losses, even if you factored in the dividends issued during that period. Incoming new CEO, Peter Kaliaropoulos certainly have his work cut out for him when he takes over in July 2018.

But before writing this stock off, it should be highlighted that the current StarHub share price has caused the dividend yield to be at an attractive 9.47%. In view of this, is this counter a value trap or potential dividend play?

StarHub share price to continue falling

The plunge in StarHub share price certainly marked a massive wealth destruction for many shareholders. Whether this counter can stage a magical recovery is a big question mark as StarHub share price reflected not just the broad sell-down in the current Singapore stock market (StarHub is an STI component), but also mirrored its declining business fundamentals.

In my point of view, StarHub share price will [This is a premium article. The rest of the content is blocked and can be accessible by SG Wealth Builder Members only. To read the full content, please sign up as member.]

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Updated: June 21, 2018 — 9:08 am

5 Comments

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  1. Wow. 0.50 to enter?

  2. Can it really fall to $0.50? One strategy is to cut loss on the top and wait for a better entry point.

  3. Really stunned by this entry price

  4. Hi all,

    $0.50 is just my targeted price to enter. I don’t know if StarHub would ever drop to such level (I certainly hope not!) but back in 2015 when the shares were trading at $4.20, nobody would have believed you if you told them that StarHub shares would be trading at current level of $1.61.

    Nonetheless, I am not vested in this stock but I do agree that for those are vested in StarHub, it may be best to exit and cut losses. I am not sure whether a buy and hold strategy would work in this case because telco is known for being defensive industry rather than a cyclic one. So you never know if the stock price would recover to its hey-day.

    I know a lot of people invested in StarHub with their savings and CPF fund. So I also hope the share price would not crash to such level. It would be interesting to see how things evolve.

    Regards,
    Gerald
    https://www.sgwealthbuilder.com

  5. Keep it up … like 3rd world.
    Destroy all value!!

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