21 June 2018 would be remembered as a day of reckoning for local telco players as MyRepublic set the mobile market on fire by offering one of the most innovative and competitive data plans in recent years – Smart 35. On the day of the launch, SingTel and StarHub stock prices got bombed-out. Whether the corrections are knee-jerk reactions remain to be seen but MyRepublic certainly debuted in style.
It would be sweet revenge for MyRepublic which had lost out to TPG Telecom in the bidding for the fourth telco license back in 2016. Despite losing the spectrum bid war, MyRepublic vowed to make a comeback back then. And it certainly did. With a bang.
Without having to make heavy investments on the network infrastructure, Mobile Virtual Network Operators (MVNOs) like MyRepublic is seriously giving incumbent telco players a new dimension of challenge. The biggest winner out of this telco war is of course the consumers. But should investors be punching the wall as SingTel and StarHub stock prices suffered melt-down?
MyRepublic turn on the style
Smart 35 comes with 7GB data, 1000 minutes free talktime and 1000 SMS. There is no contract needed and customers may change plan later at no extra cost. MyRepublic even throw in free incoming calls, SMS and caller ID. The Boundless data feature rivals that of “unlimited data” offers by its competitors. With Boundless data, the speed will be reduced after you hit your data allowance but you won’t be charged extra.
I would certainly have grabbed the Smart 35 offer with no questions asked if I had not been tied down with a 2-year contract with M1 recently. For someone who [This is a premium article. The rest of the content is blocked and can be accessible by SG Wealth Builder Members only. To read the full content, please sign up as member.]
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