SG Wealth Builder

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Self improvement

Loss aversion

Stock Market

For many wealth builders, winning $1000 in the stock market is very different from losing $1000 in share investments. In fact, many research studies have demonstrated that the impact arising from losses is twice as powerful as gains. This strange phenomenon is known as loss aversion. Coined by Amos Tversky and Daniel Kahneman, loss aversion […]

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