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Singapore Airlines CEO won the battle but lost the war

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It is akin to winning the battle but losing the war. Current chief executive of Singapore Airlines, Goh Choon Phong, got the top job after upstaging his former boss, Bey Soo Khiang in a four-horse race back in 2011. Bey was the former Chief of Defence Force of Singapore and having lost to his subordinate, resigned promptly from the national carrier.

Goh Choon Phong is the The Chosen One, thats for sure. But whether he is The Special One to take Singapore Airlines to another level is another question altogether. Make no mistake, this is Singapore Airlines we are talking about, the pride of our nation. For someone to lead the company, he must be distinctly special to take on the monstrous task of handling the world top airline. Ideally, he must be someone who possesses that magic to lead and return Singapore Airlines to former glory.

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Updated: March 22, 2018 — 8:52 am

2 Comments

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  1. Interesting read, lots of food for thought.

    What do you think will be required for SIA to turn things around? At the premium end there is competition from middle East carriers, and at the budget end the budget carriers are here to stay. How can SIA stay competitive and retain market share?

  2. Hi Financial Horse,

    Thank you for your comments.
    My response is in the rest of the protected content. You may want to join as member to read the full article.

    Regards,
    Gerald
    http://www.sgwealthbuilder.com

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