Sales is King
Last week, my wife and myself went to buy groceries at Sheng Siong hypermart and saw a big crowd outside the store. We went forward and saw a man demonstrating the usefulness of a micro-fiber cloth. It was actually a simple cloth used to wipe table and kitchen top. But he managed to illustrate how stain-free it can be from dark substances like soy sauce and even showed that it can also be used to wipe mirror and sofa seats.
2) Make an impression or impact within 10 minutes. If you cannot grab your client’s attention within the first 10 minutes, you will find it difficult to engage him no matter how good your product is. The guy selling the clothes managed to grab the attention of the housewives and created crowd attention instantly.
3) Do not be afraid of challenges. The guy set up his stall in front of a hypermart and most likely, the hypermart might carry his product too. However, he focused on the problems faced by housewives and convinced the customers to buy through repeat demonstrations. Most salesmen if given a choice, will always ring up the easier customers. But if you want to be successful in sales, always tackle the most difficult customers first.
4) Do not be afraid of setbacks and hardships. That was a hot morning, yet the guy stayed at the same spot for at least an hour peddling the clothes. Of course not all the crowd bought from him but that didn’t stop him. In the sales line, it is inevitable that you made hundreds of unsuccessful cold calls. The key to be a successful salesman is to persevere and keep improving your craft.
So do educate yourself and master the art of selling to advance your career!
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